My work at yettel
Smart Fit
Encouraging an active lifestyle through step-based rewards integrated into the Yettel mobile app.
The challenge was to design a brand-new in-app experience that could be implemented with minimal development effort. The service promotes health and activity, featuring a partner-driven reward system based on steps taken by users.
Roaming Search
A redesigned experience for discovering roaming packages easily, based on countries and regions.
We aimed to simplify how customers find roaming offers in the app. The old journey was unclear and fragmented. The new interface allows users to search by country or explore entire regions.
Extras to My Plan
An important feature that introduces benefits tied to monthly price updates.
This was a project linked to price increases for certain plans. The challenge was to design a transparent way to present added benefits, ensuring customers felt the added value behind the changes.
1000MB for 1 Day
A flexible monthly add-on for prepaid users with a more playful design approach.
We introduced a light add-on to provide 1000MB for a single day — available monthly for prepaid customers. It needed to stand out while staying on-brand.
SkyShowtime Game
An engagement campaign promoting the new SkyShowtime partnership through an in-app game.
The goal was to raise awareness and promote SkyShowtime by offering a 14-day free trial through a gamified experience in the app.
Christmas Game
A festive engagement campaign inspired by the classic chocolate calendar – with daily surprises and prizes.
The game offered daily digital rewards during December, including partner discounts, gift codes, and surprise bonuses. A user could enter a raffle after playing several times.
